The CEO's Story: Bringing Authentic Korean Skincare to the UAE

Youna Jung, our CEO, was born and raised in Korea before moving to the UAE. Frequently asked about her skincare routine, she shared her love for Korean skincare products. Countless women in the UAE also admire Korean skincare, but when asked about the specific Korean products they've used, nine out of ten respond, "I've never tried them." 

The lack of information on where and how to purchase genuine Korean skincare products has hindered their accessibility. Moreover, many products marketed as Korean skincare were of poor quality and exorbitantly priced. This inspired Youna to bridge the gap and bring authentic Korean skincare to the UAE.

At NOK, we don't merely offer skincare products claiming to be Korean; instead, we provide brands and products that Koreans genuinely love at affordable prices in the UAE.